How QR Online Ordering Increases Sales and Boosts Revenues

QR Ordering is one of the most widely adopted restaurant innovations recently. According to a 2022 Hospitality Tech study, QR digital menus are used by 66% of restaurants, with more planning to add the feature this year. With other contactless ordering solutions, QR online ordering is an ongoing trend that will remain popular. 

However, using QR code menus is more than just displaying a PDF digital menu. Customers are dissatisfied with the experience of zooming in and out of digital menus that appear once they scan a QR code. 

You need a comprehensive solution to experience the full potential of QR online ordering.

A complete system lets your customers use their mobile phones to scan a QR code, order from a responsive digital menu, and pay the bill right from their devices. It empowers diners with mobile self-ordering so servers can focus on the actual dining experience instead of the transactional steps of menu ordering.  

When implemented right, QR online ordering delights customers, increases efficiency, and boosts sales. 

Benefits of QR Online Ordering

There are countless reasons to implement QR online ordering for your business. Adapting this technology shows that you are a future-looking establishment and brings the following benefits.  

Convenient ordering for guests 

Have you ever experienced difficulty deciding between two dishes and ordering a completely different one just because the server is already at your table? Or maybe you’ve been pressured to make an order quickly, even before you’ve finished reading the menu? 

Order anxiety is common among diners, especially those dining at your restaurant for the first time. Rather than looking at the menu at their convenience, diners are forced to quickly decide as servers try to gather their orders.

QR Ordering helps you eliminate this process and provide guests with a better ordering experience. Once seated at their table, they can scan the QR code with their devices and read the digital menu. 

Once ready to order, they add dishes to their cart and complete the order process. They re-scan the QR code during the meal and place additional orders to try another item. 

Customers don’t need to flag down a server or wait for someone to come to their table. They enjoy the independence of placing their orders while your servers focus on providing hospitable service.

Targeted promotions and intuitive upsells

QR Ordering lets you run targeted promotions to introduce new products and highlight best sellers. Dedicated menu banners and pop-ups are displayed as soon as customers scan the QR code. 

Guests also have more time to discover new menu items and consider add-ons leading to higher sales. As they peruse the menu, they can upsell themselves with what they find and decide what works best with their existing orders.

Rather than relying on servers to memorize promotions and incessantly upsell products to customers, QR digital menus make the process friction-free, intuitive, and seamless.

Eliminate order errors

QR Ordering lets servers focus on the dining experience instead of being bogged down by transactional tasks such as order taking and bill processing. Orders are sent directly to the POS and the kitchen display, reducing errors from missed and inaccurate orders.

Sapaad’s QR Ordering Solution takes the experience a notch higher with the Call Waiter function. Customers don’t need to crane their heads and flag down a server. They only need to tap this button once, and servers will be alerted via the Waiter App and the central POS. 

In a busy or large restaurant, this dramatically improves customer experience and increases server efficiency. 

Quick table turnover

Robust QR Ordering systems are integrated with major payment gateways so customers can securely pay for their orders. They don’t have to wait for servers to bring the bill and process their payments.

When the meal is done, and they are ready to pay, they open the order tab on their phones and pay directly from their devices. They can even give tips to their servers and split the bill among their companions. 

With this system, your restaurant turns tables quickly and seats more guests.

Increase customer retention

The best QR online ordering solutions let you integrate the ordering system into a loyalty program and a CRM. As a complete restaurant management suite, you gain valuable data on customer dining preferences, so you can tailor-fit your menu and promotions to keep them coming back.

Sapaad Direct Open Tab is integrated with Sapaad Restaurant Management Suite. This lets you introduce the Sapaad Loyalty Program right on the payment page, where it’s natural for customers to consider joining. 

It’s also integrated with Sapaad CRM, so you can get to know your customers preferred dishes and dining patterns. This gives your marketing team the insights they need to run promotions and retention campaigns.

Stand Out Features of the Best QR Online Ordering Solution

Not all QR online ordering solutions are created equal. While they all feature the basic functionality of scanning a QR code to access a digital menu, most have extra or missing features that make the guest experience inconvenient.

Here are some features that make a QR online ordering solution truly stand out:

Quick start  

Asking dining guests to fill out long forms before they place an order creates unnecessary friction during the order experience. No one wants to be bothered by giving out more details than needed so that they can order and eat. 

Sapaad makes the process as seamless as possible by only asking one thing to confirm the order – a mobile number. This further improves the customer experience by not asking for much information at the onset of the dining experience. 

Once guests are ready to pay, that’s the time the system will ask for their other information.

Fun group ordering 

It’s common for customers to dine out as a group and order different items. If you offer a QR code menu, everyone would want to scan it and place their orders individually. Consolidating the correct orders per table can be a nightmare without a good system.

A great QR ordering solution should make it easy for customers to order individually by scanning the same QR code and combining their orders in one table. 

Sapaad makes it easy for multiple customers to scan the same QR code and have the kitchen identify which table ordered what items. Orders are also integrated into a table management app, so servers bring the correct meals to the appropriate tables.

Easy split bill function

When customers dine together, they’d likely want to pay separately for their orders. A good system makes it easy to split the bill depending on who ordered which item. With QR ordering, this feature should be intuitive from the payment screen, so customers don’t have to flag down servers to get their bills split.

Sapaad Direct gives customers convenient payment options. When it’s time to pay, one person can choose to pay for the entire table or split the bill depending on which items were ordered per device. There are also reminders to alert customers and the POS which portions of the bill have already been paid.

Print QR codes only once

One of the perks of QR code menus is that you reduce menu printing costs. You only print the QR codes once and secure them per table. You don’t need to discard them once an order has been completed. 

Scanning the QR code brings customers to their running tab as long as a table is occupied and the order hasn’t been paid. When the guests leave and pay for the meal, the tab is closed, and scanning the QR code opens a new running tab. 

Sapaad Direct is designed to keep an open tab per table if the customer hasn’t initiated payment. Paying for the order closes the tab so the next customer can use the QR code. This saves you the inconvenience of generating and printing a new QR code every time an order is completed.

Robust integrations

To experience the potential of QR ordering, you should go for a solution that integrates with a full-suite restaurant management system. The digital menu should be connected to a POS system, a loyalty program, a CRM system, and an inventory management system.  

Sapaad Direct is not a standalone product. It comes with a full suite of robust restaurant technology systems that helps you manage your business successfully. It integrates with the Sapaad POS, a powerful POS system that lets you quickly manage your menu, consolidate your orders, and track your inventory. 

You can also integrate it with customer retention tools like Sapaad Loyalty and CRM. Everything runs on the cloud, meaning you only need a web browser and any smart device to access the system. 

Get Started With QR Ordering Technology Today

Adapting change and bringing your restaurant to the digital era shouldn’t be complicated or cumbersome. Sapaad makes the transition easy with Sapaad Direct, a comprehensive QR online ordering system. 

It’s time to elevate your business to new heights. Get in touch today for a free demo.